For La Revêche, a luxury brand specializing in women’s beachwear, the goal was to strengthen its online presence and grow revenue through innovative digital strategies.
The main focus was to improve customer retention and optimize the performance of multichannel ad campaigns to acquire new customers.
We built an integrated marketing plan based on in-depth data and customer behavior analysis. Our work included:
Highly contextualized advertising campaigns on Meta and Google.
Custom Klaviyo flows to improve acquisition and loyalty.
A strategic approach to organic communication, aimed at strengthening the brand’s positioning and its emotional connection with the audience.
Thanks to our data-driven, tailored approach, the results include:
*showing the effectiveness of the retention strategies we put in place.
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
Revolutionizing the business with automation
+35% growth in 2024
The brand was born from the media visibility of its founder’s profile.
With the end of the pandemic and changing market conditions, the brand struggled to adapt to the drop in organic reach imposed by social platforms and to the steady rise in advertising costs, undermining the sustainability of its business.
The site was built on Odoo with the support of an external development team, which makes it slow and hard to update, both critical for new launches and promotions. The integration and tracking in place are not very accurate, compromising the quality of the data collected. Using GA4 and other analytics tools is extremely complex, because the site does not pass several pieces of information correctly, making them hard to interpret.
In addition, catalog management is not aligned with Google and Meta logic. We are working closely with the developers and the in-house team to make this asset compliant and high-performing. The algorithms often read the creative as "nude", getting in the way of compliance with industry standards.
To improve the situation, it is essential to implement a site optimization strategy that includes:
These actions aim to achieve greater account stability.
With a product the market already loved, we felt the need for a strategic overhaul. Our mission is to make the brand more dynamic and able to catch emerging trends through fast launches and exclusive offers. With a creative and meticulous approach, we refined every aspect, from graphic design to strategic placement, working to identify the best practices that optimize the revenue flow.
Success demands constant adaptation. Every season and every launch is a new competitive challenge. We operate globally, focusing on key markets such as Italy, the United States and European countries like Poland, France and Germany. Communicating a universal message while adapting strategy country by country was crucial to winning on the international stage.
Introducing automation marked a radical shift and immediately improved our performance. In a market with low customer loyalty but high average order values, automation proved essential, exceeding expectations and strengthening our competitive position.
In our ecosystem, advertising and automation work together toward a common goal: maximizing returns.
Advertising focuses on latent demand, frequency and technical optimization, while automation enriches the customer experience, building lasting relationships and increasing conversions over time.
We identified key moments such as new collection launches, summer, Black Friday and Christmas as the strategic periods in which to concentrate budget and effort.
We recognize the importance of adapting our creative strategy, moving from studio photos to shots set in the context of the season, and achieving significant results even in less traditional periods.
We started from a sharp drop in performance, which improved in 2023 and led to 35% growth in 2024. Educating the market and working to maintain volumes and margins was the core, and most challenging, goal of these two years.
Growth over the last 2 years - Client Dashboard
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
DETAILS
Managing the Meta Ads campaigns, we faced the challenge of meeting the client’s request to break into key markets such as the USA, Europe and Italy while working with a limited budget.
We ran an in-depth analysis of the collection’s best sellers, looking at both the catalog and the visual assets, such as images and videos, to set up an initial testing phase.
After reviewing the data collected, we optimized the messaging, adapting it to the specifics of each country.
Consumer preferences are known to vary from country to country; for this reason, while keeping common macro targets, we developed creative content, videos and catalog items specific to each market.
We committed to continuous, steady optimization over time, monitoring and adapting the strategy to maximize results.
Because of formatting issues, the site catalog is often disapproved and therefore unusable. To work around this, we tested several campaigns in support of the brand which, although slower to run, proved solid and reliable.
Remarketing was only implemented in the fourth quarter of 2023, because we worked almost entirely on our own to improve the scores and increase the number of users identified by the platform.
It is essential that Google has an adequate period to optimize its processes and receives clear positive signals in order to perform at its best.
Budget management is strategically aligned with peak-performance periods, with the goal of maximizing returns and improving overall results in the medium to long term.
We optimized the sign-up forms to track and capture leads efficiently.
We built templates that ensure elegant, coordinated communication, improving brand recognition and raising perceived value.
We also focused on email architecture and information hierarchy, making emails clearer and easier for the audience to engage with.
We created a welcome email series to bring users closer to the brand, guide them toward purchase and communicate the value of the products.
We built recovery flows to support users along their buying journey, encouraging them to complete actions they started but did not finish.
Finally, we implemented a communication plan with strategic variations so that messages do not get ignored, personalizing communications by audience segment and by users’ specific interests.
Average revenue over the last 12 months: +26%
Revenue generated: +€487k
Revenue growth +35% YOY
Klaviyo revenue growth +17% YOY
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
Services
Meta, Google and TikTok campaigns that bring in qualified traffic.
Data, funnels and conversions to find out where sales are being lost.
Email and chatbots to recover abandoned carts and bring customers back.
Strategy and training on advertising, automation and conversion optimization.
Testimonials
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Jewelry – Albert and Milor Group S.p.A.
We work with the Milor team on their performance marketing, supporting the growth and optimization of the e-commerce stores of Bronzallure and Etrusca Gioielli. In this testimonial their team talks about working with Ermethe and what we built together to grow the brands’ digital performance. Video in Italian with English subtitles.
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Footwear – Suny of La Gatta con gli Stivali
We have worked for years with La Gatta con Gli Stivali, a brand of handcrafted women’s footwear, supporting the growth of its digital activity. In this interview, founder Suny shares what it is like to work with our team and why constant dialogue matters to sustain the brand’s growth over time. Video in Italian with English subtitles.
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Jewelry – Linda, personal brand LdiLinda
We work with Linda, founder of the jewelry brand LdiLinda, supporting the growth of her e-commerce through performance marketing, video content, promotions and automations. In this testimonial, Linda explains how Ermethe helped her turn ideas and products into a clear, organized, results-driven growth plan. Video in Italian with English subtitles.
They chose Ermethe
Blondesister
La Revêche
Otravez
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
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