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E-commerce case study · Footwear store · September 2026

A footwear store: +70% in total sales in September with only +9% more traffic

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The video is in Italian.

The video with September’s results for some of our e-commerce clients. Then, if you like, a free consultation.

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We look at your store, traffic and conversions. No standard presentation.

+14.9M revenue generated
+3.7M ads spent
+20Team members
+19Clients
  • Meta Business Partner
  • Google Partner
  • Klaviyo Master Partner
+70%Total sales (Shopify), footwear, Sept. 2026 vs 2025
+9%Sessions over the same period
103Sales generated by a single video

The result

More sales without buying more traffic.

September 2026 vs 2025, footwear store: 551 fulfilled orders (+27%) and an average order value of €169 (−18%).

Shopify screenshot: total sales for September 2026 of €123,254, +70% versus September 2025, with the daily chart
+70%

Total sales (Shopify) · Sept. 2026 vs Sept. 2025

Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.

What we changed

Three choices, no magic formula.

Clearer creatives

Clearer messages and formats, aimed at the right audience.

Budget focused on Meta

About 95% of the budget was invested on Meta.

One collection, one video

The new collection was launched with a video that generated 103 sales.

The hard case

There is no perfect formula.

In one of the stores we manage, paid traffic grew by 81% and conversion fell by 23% (2.29%): Shopify total sales still rose by 10%, 2026 vs 2025.

More visits are not enough unless the offer, the page and the buying journey improve.

Jewelry, Jan 1 – Oct 7, 2026 vs 2025: Shopify total sales +24% with sessions −19%. In September +40% with −46% traffic.

Another store: traffic +81%, conversion 2.29% (−23%), Shopify total sales +10%.

Services

How we work on your e-commerce

Advertising

Meta, Google and TikTok campaigns that bring in qualified traffic.

Analysis and strategy

Data, funnels and conversions to find out where sales are being lost.

Marketing automation

Email and chatbots to recover abandoned carts and bring customers back.

Consulting

Strategy and training on advertising, automation and conversion optimization.

Testimonials

What our clients say

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Jewelry – Albert and Milor Group S.p.A.

We work with the Milor team on their performance marketing, supporting the growth and optimization of the e-commerce stores of Bronzallure and Etrusca Gioielli. In this testimonial their team talks about working with Ermethe and what we built together to grow the brands’ digital performance. Video in Italian with English subtitles.

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Footwear – Suny of La Gatta con gli Stivali

We have worked for years with La Gatta con Gli Stivali, a brand of handcrafted women’s footwear, supporting the growth of its digital activity. In this interview, founder Suny shares what it is like to work with our team and why constant dialogue matters to sustain the brand’s growth over time. Video in Italian with English subtitles.

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Jewelry – Linda, personal brand LdiLinda

We work with Linda, founder of the jewelry brand LdiLinda, supporting the growth of her e-commerce through performance marketing, video content, promotions and automations. In this testimonial, Linda explains how Ermethe helped her turn ideas and products into a clear, organized, results-driven growth plan. Video in Italian with English subtitles.

They chose Ermethe

Brands that grow with us

  • Logo Broke
  • Logo D-Heart
  • Logo Blondesister
  • Logo Otravez
  • Logo Natural Salus
  • Logo Milanesi
  • Logo Hormoon
  • Logo IMO Pro
  • Logo Gioielli Paladini
  • Logo Tritania
  • Logo Betta Knit
  • Logo Biomed
  • Logo Bronzallure
  • Logo Concept Lashes
  • Logo Enii Nails
  • Logo Etrusca Gioielli
  • Logo LdiLinda
  • Logo Urkah
  • Logo Medendi
  • Logo Musicezer
  • Logo On Air Workout Academy
  • Logo Surgy Pro
  • +50%online sales in 6 months
  • 12%engagement on IG
  • +30%newsletter sign-ups

Blondesister

  • +35%YoY revenue
  • +26%average revenue over 12 months
  • 31%of revenue from Klaviyo

La Revêche

  • 52%of revenue from marketing automation in 12 months
  • +€558kfrom marketing automation
  • +215%with launches and lead gen

Otravez

Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.

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