Real case: same period as last year, €96,612 less ad spend and +€45,000 in total sales. In an unstable market, we increased margins and growth.
In this video we look at what is really working in 2026, in a market where e-commerce stores are struggling: advertising optimization, video content, recovery in tough months, retention with Klaviyo, multi-country expansion. No theory. Just real numbers and strategies you can apply. WATCH THE VIDEO BELOW AND DISCOVER THE STRATEGY
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The video is in Italian.
Real case · measurable results
€496,075 in total sales from January 1 to May 8, 2026, +11% vs the same period in 2025.
Growth achieved in an unstable market, spending less on advertising and optimizing the entire structure.
April 17 · Strategy change
gifts + content + communication
On April 17 we were down -40% vs the previous month. We changed strategy: low-cost gifts (average cart €110, negligible impact on margin) + content + constant communication. April closed at -8% vs the previous year.
But the real story is here: Returning customer rate +13% · Fulfilled orders +20% · Gross sales +1.7%. In the toughest month, customer quality improved. Without devaluing the product.
Total spend: €244,966
January 1 – May 8, 2025. CPM €7.10 · CPC €0.28 · Frequency 7.86.
Total spend: €148,354
Same period, January 1 – May 8, 2026. CPM €6.41 · CPC €0.18 · Frequency 7.43.
€136,314 in total sales (+40% vs previous year) · €22,783 attributed to email marketing (16.71% of the total)
Of which €14,073 from automated flows and €8,709 from campaigns. Retention is not a cost: it is margin.
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
The method
Meta spend 2025: €244,000
Meta spend 2026: €147,000
Same period, -€96,612 in spend and total sales growing.
It is not more advertising. It is better advertising. 80% of the Meta budget was shifted to video content — today the algorithms reward content. To keep up, you need a responsive video production team.
On April 17, 2026: -40% vs the previous month. A transitional month, with no buying occasions (post Black Friday, Christmas, Valentine's Day).
Strategy change: low-cost gifts (negligible impact on margin, average cart €110) + content creation + constant communication.
April closed at -8% vs the previous year. May (first 8 days): +95% vs 2025.
In transitional months the key is not discounting. It is communicating constantly with an effective editorial calendar.
We are creating short videos for product pages. Not to persuade, but to convey the quality of the product we are offering as much as possible.
The right content at the right moment of the funnel: an optimization lever on one of the most underrated touchpoints in e-commerce.
On the Meta side we also allocate a small share of the budget to the lead acquisition phase, because we work across multiple countries and must constantly feed the email automation funnel.
Last 30 days: +40% in total sales vs previous year
16.71% of total sales is attributed to email marketing
€22,783 attributed: €8,709 from campaigns, €14,073 from automated flows.
Room for growth of up to 25-30% by continuing to optimize. Retention is not a cost: it is margin.
In an uncertain market there is no ONE lever that saves an e-commerce business. There is a coordinated ecosystem: optimized advertising, video content, website, retention via Klaviyo, multi-country expansion, continuous lead generation.
We work alongside the client as a partner, not a supplier. That is how you go from -40% in mid-April to +95% in early May.
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
They chose Ermethe
Services
Meta, Google and TikTok campaigns that bring in qualified traffic.
Data, funnels and conversions to find out where sales are being lost.
Email and chatbots to recover abandoned carts and bring customers back.
Strategy and training on advertising, automation and conversion optimization.
Testimonials
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Jewelry – Albert and Milor Group S.p.A.
We work with the Milor team on their performance marketing, supporting the growth and optimization of the e-commerce stores of Bronzallure and Etrusca Gioielli. In this testimonial their team talks about working with Ermethe and what we built together to grow the brands’ digital performance. Video in Italian with English subtitles.
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Footwear – Suny of La Gatta con gli Stivali
We have worked for years with La Gatta con Gli Stivali, a brand of handcrafted women’s footwear, supporting the growth of its digital activity. In this interview, founder Suny shares what it is like to work with our team and why constant dialogue matters to sustain the brand’s growth over time. Video in Italian with English subtitles.
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Jewelry – Linda, personal brand LdiLinda
We work with Linda, founder of the jewelry brand LdiLinda, supporting the growth of her e-commerce through performance marketing, video content, promotions and automations. In this testimonial, Linda explains how Ermethe helped her turn ideas and products into a clear, organized, results-driven growth plan. Video in Italian with English subtitles.
They chose Ermethe
Blondesister
La Revêche
Otravez
Results of individual clients, not guaranteed. Shopify total sales include shipping and taxes.
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